Priyanka Bose who can be seen in the Dev Patel/Nicole Kidman Oscar-nominated movie, Lion, will be wearing Vivienne Westwood on the red carpet tomorrow at the Academy Awards. And not just any gown. Westwood will be designing a custom green--as in eco-friendly gown for the actress.
“Fashion is here to help,” says Westwood in a press release. “Buy less, choose well, make it last’ limits the exploitation of the planet’s natural resources. If you love something wear it all the time, don't just suck it all up and consume. Find things that suit you. That's how you look extraordinary."
“It's an honor to be a part of this campaign, and help bring attention to how our fashion choices affect the environment,” shares Bose in a press release. “The impact my personal choices have on the environment in all aspects of my life is very important to me. I am excited to learn more about environmentally and socially conscious fabrics as I collaborate with Vivienne Westwood and the Red Carpet Green Dress team this award’s season. I feel humbled to have the opportunity to bring awareness to Red Carpet Green Dress’ mission to the entertainment industry and the world.”
Actress Emma Roberts will also be dressed in an eco-friendly gown for Sunday night's Academy Awards. Both gowns have been created under the auspices of the Suzy Amis Cameron’s Eighth Annual Red Carpet Green Dress campaign. Gowns must use fabrications that fall under their guidelines. This includes eco-friendly or recycled fabrics, natural dyes, organic fabrics and trims. The focus is to use materials and to create dresses that create a minimal negative impact on the environment.
To complement her dress, Bose will be wearing diamond jewelry from Swarovski's Atelier Swarovski fine jewelry collection. Swarovski is also a proud partner in the eco-initiative.
To learn more about the initiative, its partners, please visit their site.