Profiled in CareerGlider.com 4/28/2014
Interview with PJ Gach- EIC/ Fashion Blogger
PJ Gach is a New York City Style, Beauty and Cocktails editor as well as the founder of Queen of Style. Gach is a social media, style, beauty and drinks influencer on both coasts, and her lifestyle brand help keeps trendy men and women on top of the latest trends, whether that’s clothing, accessories, cosmetics, hair products, or delicious cocktails. She lives in New York City, and began her career as a music writer, specializing in rock. She went on to write for Spin, RollingStone, and other major outlets in the US, UK, and Scandinavia.
We sat down with her to discuss influential college courses, working your way into a career, and what it’s like to be an editor of a major magazine.
The Career Path Towards Fashion & Beauty Journalism
Where did you attend college, and what was your major? What class did you feel was most beneficial to your career as a beauty and fashion editor?
I went to SUNY College at Brockport. My majors had nothing whatsoever to do with journalism. I majored in Communications with an emphasis in Broadcasting and Theatre. However, I was an editor at my college newspaper and it was there that I learned how to craft articles, how to handle a staff and how to reach out to pr firms.
How did you work up to the position you are in now?
I didn’t follow a traditional path in journalism. I started my professional career as a radio DJ. At a volunteer meeting (for an event in the city I was then living in), I sat next to the publisher of the local alternative weekly newspaper. He and I started talking, he mentioned that the newspaper was looking for reporters and I called. I kept calling and pestering them until they met with me. I went from reporter to Entertainment Editor in about a month. A few months later I wrote an article for a regional magazine, then a few months later I wrote my first national story. From there, I started writing for SPIN.com and RollingStone.com.
I had been writing stories and poems from childhood on, but never thought to make a career of it. You could say that reporting/editing found me. I realized that I had to write, that not writing would be like certain death. Even though I didn’t have the traditional journalism background, I never gave up. Anytime someone told me “no,” I ignored them. In fact, I used “no” as fuel to keep going.
I started writing for RollingStone.com because someone told me that there was no way they would ever hire me. Success is the best revenge.
A Day in the Life of Fashion & Beauty Writing
What do you enjoy most about being an editor for beauty and fashion?
I’m enthralled with beauty and fashion for a variety of reasons; there are constant innovations almost daily. They accurately and immediately reflect what is going on in society, both fields are creative and both fields can positively affect someone’s life.
Based on your experience as an editor, what have you learned about writing?
What have I learned about writing? That if an editor wants you to write about something, you do the best job you can, even if you have no knowledge of the subject beforehand. You give yourself a crash course in the subject. Back in 2009, I was offered the chance to write an unauthorized biography of a Tween Star. I said yes! I learned about the actor as I wrote the book. I got the book in under deadline and best of all, my editor thought I had written books before!
Everyday when you write you will learn something. You must always keep your mind open and ready for new information, for new ways to write, to edit and to learn. The best thing about being an editor is that you’re constantly expanding your horizons. And you have the privilege of passing on that knowledge to your readers. You get to help people have richer, more fulfilling lives.
What have you learned about yourself through writing?
I have learned that my slightly OCD organizational skills come in really handy when managing events like Fashion Week coverage or assigning articles to reporters and writers. I love excel and use it to create and keep updated contact lists of pr firms, bloggers and more.
I’ve learned that I love teaching interns and freelancers the ins and outs of crafting an article, on how to deal with PR firms, on how to work in publishing. It’s a great feeling when you’re working with someone and you see that they’ve made an epiphany about publishing and their abilities.
Advice for Future Writers and Editors
What do you think new writers should know that they don’t seem to? What advice would you give them?
New writers should not expect to be coddled. They should not feel entitled. I’ve come across interns and beginning writers who feel that their work should not be edited, that they should get plum assignments, and that they’re the best and don’t need to learn anything. Well, I have a friend who copy edits Stephen King’s work. If Stephen King has an editor, what makes you think you’re better than him.
New writers should expect to work hard, to work long hours, to prove to their editors that they’re responsible, they can write clean copy and get that copy in on time. PAY YOUR DUES.
I once had an intern who, when I offered them an assignment (with their own byline), told me that they didn’t want to work on it because it would interfere with their weekend plans. Needless to say, we never used that intern again for anything at the magazine. The internship ended immediately.
What would you like to tell me that I haven’t asked about?
Go into publishing if you love the written word. If you love writing, crafting excellent articles and can’t breathe if you can’t write. Don’t go into publishing if you think it’s an easy to way to make money, it’s not. Be prepared to work your butt off. You will have fun, you will have adventures, and you’ll work very, very hard.
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May 2014 issue of Ladies' Home Journal
I'm on page 59. Scan coming soon!
Aquabelle Swimsuits Prove to Be Water Aerobics Hit: Swimsuitsforall Aqua Fitness Party Showcases How Chlorine Resistant Swimsuits Improve Your Water Aerobics Experience
Aquabelle swimsuits, a leading brand of chlorine-resistant swimsuits by swimwear company swimsuitsforall, make getting fit and healthy through water aerobics a fun and affordable experience.
New York, NY (PRWEB) December 20, 2013
swimsuitsforall, a leading online swimwear retailer, sponsored an Aqua Fitness party on December 3rd, 2013 at the Upper East Side New York Sports Club to promote water fitness as a fun and healthy way to get fit.
The retailer, which specializes in plus size ladies swimwear, has long been an advocate of aqua aerobics for its ability to allow women of all ages and sizes to improve their health by performing fun, low-impact group exercises. A common problem for women who practice water aerobics is that swimsuits often deteriorate when exposed to harmful chlorine chemicals in the pool.
To address the need for longer lasting swimsuits, swimsuitsforall developed Aquabelle, a line of chlorine resistant swimwear specially designed to provide women with both an athletic, comfortable fit and a feminine, stylish look – all at an affordable price. Its superior ability to retain shape and color after continued exposure to chlorine has earned Aquabelle swimwear a Good Housekeeping seal of approval and a place as a favorite amongst the international water aerobics community.
Prior to the event, complimentary Aquabelle swimsuits were sent to the plus size bloggers who were invited to attend the free aqua fitness class at the New York Sports Club. All of the participants commented on the superior quality and style of the swimsuit.
“The [Aquabelle] suit provides UV protection, has molded cups for anti-bounce and a power mesh tummy control which supports your core. When I was working out in the pool, I didn’t need to adjust anything at all,” Editor and writer for the Queen of Style, PJ Gach, said on her blog.
swimsuitsforall looks forward to providing women with even more resources to get fit in the water. For more information about Aquabelle and chlorine-resistant swimsuits, visit http://www.swimsuitsforall.com.
More about swimsuitsforall:
For over eight years swimsuitsforall has been providing women sizes 8 and up with high quality swimwear at competitive prices. We’re on a mission to help women find the best swimsuit—one that fits, flatters, and best reflects personal style. We vow to replace swimwear shopping-dread with 100% satisfaction. How? By creating a seamless experience with supportive customer service and hassle-free returns and exchanges. It’s our Design Fit Guarantee! At swimsuitsforall we believe that some of the most memorable times in our lives are spent wearing a swimsuit—by helping make those experiences better, happier, and accessible to anyone and everyone, we are making the world a better place to swim in. For more information about swimsuitsforall visit their website athttp://www.swimsuitsforall.com.
Jurlique Spa Week Video
Vidal Sassoon Videos
Rock n' Roll Waves 4/15/2013
How to Create Sexy, Romantic Waves at home
Cool Spotters 3/4/ 2013
Lindsay Lohan Ruins A Borrowed Dress Worth $1750 [PHOTOS]
Multiple outlets, both gossip and fashion-based, are up in arms over Lohan’s latest stunt. She wore a gorgeous beaded Theia gown (worth $1750) to February 6th’s amfAR gala in New York, and then did a little surgery on it so she could dance up in da club.
The Queen Of Style took great offense, because she had worked with the designer in the past.
Here’s the thing that really chaps my noodle: She borrowed a dress from Theia. A $1750 beaded dress. I’ve met the people behind the brand and I can honestly tell you that they’re extremely nice, very kind and have either loaned dresses toVictoria Justice, Carrie Underwood and the like, and they’ve even designed custom gowns for them.
The Luxury Spot 2/7/2012
Fashion Week Spotting: Ramiro Encizo Press Preview
Last night, Soho became the center of the fashion universe thanks to Ramiro Encizo’s Pre Fall 2013 Preview. The handbag designer kicked off Fashion Week with an event brimming with luxe candy-colored alligator skins, plenty of python, and tranny mermaids (naturally).
Ramiro Encizo New York began as a high luxury handbag brand started by Ramiro Encizo in 2010 after leaving the luxury accessories firm Judith Leiber. Inspired by the fabulous lifestyles of his clients, Ramiro makes sure that no detail goes unnoticed. During the preview, bloggers and editors came out to enjoy the carefully handcrafted pieces made right here in New York City, and were able to chat and mingle with Ramiro and the mermaids. Check out some serious mermaid mingling going on in the above photo with Bryce, PJ Gach of Thequeenofstyle.com, Valerie Aranov of Glamamom.com, and Diana Barbosa of Warwornfashion.com. Flip through the slide show for more peeks inside the fun-filled night!
From Matt's In the Market press page
Reminiscent of a Parisian café bar, Matt’s bar has eight stools clustered around the well-stocked bar, famed for its vast selection of locally crafted ales, beers and world class wines, as well as for its specialty cocktails. You can relax with such classic cocktails such as a French 75, The Last Word, and a Bourbon Old Fashioned, just to name a few. Robbie McGrath, daytime bartender, has a dedicated following that insists his Midwest-style Bloody Mary, accompanied by a snit, is a must-have.
Don’t know what that is? Drop in at lunchtime, grab a stool if you’re lucky, and ask Robbie yourself. Salut!
Come see why Seattle Weekly has named Robbie McGrath's Bloody Mary "the best in the city!"
Looking for a low-cal Holiday cocktail? Come up and try one of our specialty cocktails recently featured in "14 Tasty and Low-Cal Holiday Cocktails," in Yahoo Shine,Lucky Magazine, and Queen of Style Magazine.
Sole Society Fashion Insider
Beauty High Editor Round Up
Blogger Warm Weather Beauty Essentials For 2012
2 / 9
Shecky's Editor Round Up
Style and beauty editor at Betty Confidential loves bronzer just like the next girl, but count her out when that tan looks superficial or, should we say, “Snooki-esque.” For that sun-kissed shade of bronze, Physicians Formula keeps you “Jersey Shore”-free.
“My favorite summer beauty item is inexpensive and super effective. I am in love with Physicians Formula pH Matchmaker pH Powdered Bronzer ($14.95 on physiciansformula.com). This bronzer, I am convinced, is the best on the market. It actually adjusts to your skin tone! Within seconds, you go from pale to sun-kissed tan. When I use it (which is daily), people are convinced that I’ve been a bad girl and laid out in the sun! It doesn’t look like you’re a candidate for the “Jersey Shore” or a victim of a bad fake bake. You just glow! Did I mention the mirror lights up? So cool!
Image credit: realbeauty.com
Mercedes Benz New York Fashion Week
And New York Mag accessory cam
Still from NBC's Great American Health Challenge-Cast Member
Tory Burch Editor Style-Off
dressbarn makeover webseries
KMart Editor Face-Off
Crushable Questionnaire: Betty Confidential’s PJ Gach
1. What is it you most dislike?
Leggings. Damn Muiccia Prada for bringing them back. Too many people don’t know how to wear them. DO NOT WEAR THEM WITH A CROP TOP, PEOPLE. I am not that interested in seeing your pudenda.
2. Everyone has a “thing.” What’s yours?
Shoes. I’m a serious shoeaholic. You know you have it bad, when you wake up next to the guy you’re dating, roll over and say, “Honey, I have to buy yellow shoes.”
3. Everyone also has a karaoke song. Name yours (and don’t be shy).
“Highway to Hell” by AC/DC. Love that song!
4. What’s your backstory?
I’m a born and bred New Yorker! Against my will, when I was 2, my parents moved to Long Island. I spent my entire childhood plotting to get back. Honestly, I don’t know why they wanted to leave the city. My family’s been in NYC for ages; my great something grandfather was the first person to have a car, thereby making it unsafe for future generations of NYers to cross the street. This is why I rely on subways.
5. Who are your biggest influences?
When it comes to fashion, I’d have to say my mother was one of my biggest influences. She went to Pratt and then graduated from Parsons. Before I was born she was a stylist. For awhile when I was little she worked in a showroom at 1407 Broadway- one summer when I was 11,she dragged me to the showroom every day. That’s when I started reading WWD. We’d go shopping and if I liked something, she’d ask me why, then flip the garment inside out to show me how it was constructed. Most of the time, she pointed out design flaws- I learned a lot from her. I love Diana Vreeland’s aesthetic and sense of fearlessness. I think Vionnet was a genius and adored Alexander McQueen’s sensibility- I cried myself silly when he died and I didn’t know him. I just met Georgette Mosbacher and was incredibly impressed by her warmth, charm and sunny nature. I want to grow up to be like that.
6. Whose job would you like to steal?
Hmm, definitely not Anna Wintour’s, I admire her greatly, she has such a sense of fashion, pop culture and is prescient on so many things, but the responsibility must be crushing. If I had to steal a job, it would have to be Ralph Rucci’s- but then again- he’s such a brilliant designer, I couldn’t even design a sleeve the way he does.
7. What was your best date?
Oh, gosh, I want to keep that private. Suffice to say, he bowled me over with his incredible brain, charm, smile and general niceness.
8. What was your worst?
It was a blind date- natch! The guy and I were talking about music (I used to be a rock writer), in the middle of the conversation, he looks at me and says, “I hate it when a chick knows more bands than I do.” Oh, I’m sorry; I left my stupid cap at home.
9. When I wake up in the middle of the night its because I’ve had a nightmare that I’m ___ .
Being chased through a dark forest by monsters wearing polyester.
10. I feel my best when I’m wearing ___ .
Heels. The higher the heel, the closer to god.
11. Please settle the debate: New York or LA?
NY, do you even have to ask?
12. What’s on your playlist at this very moment?
Lady Gaga, Armin Van Buuren, Richie Hawtin, Black Eyed Peas, Jimmy Edgar (new artist)
13. What are you watching on TV?
I just saw and loved Nova’s documentary on Cuttlefish. Horrifically addicted to the Real Housewives franchise, but I think New Jersey is overrated. Love, love, love Dr Who, Torchwood, Being Human, Ashes to Ashes – when is series three coming out- I’m dying over here! Am praying that they make series two of Free Agents. And yes, I dig True Blood- but, while the books are better, they don’t have Alexander’s butt!
14. Given the chance, would you rather hang out with George Clooney or Robert Downey Jr.?
Robert Downey Jr! The man is fascinating, smart and drop dead sexy.
15. If you were a character on any movie or TV show, past or present, who would you be?
Honestly- no one. However, if I could pick wardrobes from movies, that would be another story!
16. What is your drug of choice?
Caffeine! My grand-mere gave me my first cup of coffee when I was two.
17. What’s the last thing you think about before falling asleep at night?
I read myself to sleep, so I’m probably thinking about the book I’m reading. Right now, I’m re-reading Jim Butcher’s Dresden Files series-so I’m thinking about wizards, Chicago and urban fiction.
PJ Gach is a senior editor at BettyConfidential.com.
Quoted in Crushable:
Why Are There So Few Photos Of Scarlett Johansson and Ryan Reynolds?
Yesterday’s news that Ryan Reynolds and Scarlett Johansson, the world’s most attractive couple, were divorcing took us all by shock. They couldn’t! They wouldn’t! Especially since they both seemed so down to earth, so funny, so…perfect for each other! And come on…right after Vanessa Hudgens and Zac Efron broke up? Are they trying to kill us?!
But as we were trying to put together a gallery of the best moments from ScarJo and Ryan’s relationship, we noticed a funny fact: there are essentially no pictures of the happy couple.
Well, that’s odd. Since the twosome have been officially dating since Ryan split with Alanis Morissette in 2007, you’d think that there’d be some pics of Scarlett with her hubby: maybe waving side by side at each other’s blockbuster movie premiere, or making surprise cameos on each other’s Saturday Night Live episodes. No? Nothing? Seriously, Google “Ryan Reynolds and Scarlett Johansson”…the images are scarce, and are comprised entirely of paparazzi shots.
So why the public secrecy? Betty Confidential‘s Senior Editor of Style+Beauty, P.J. Gach, has a few theories. “Their combined beauty would break all the lenses of the paparazzi,” she joked. But getting serious:
“As beautiful they were, neither of them were known for drama. They were both very down-to-earth…They were very low-key.”
So maybe the couple were trying to keep their private life out of the public eye, a la Johnny Depp and Vanessa Paradis?
“Yeah, but Johnny lives in France, so we don’t get to hear about his life as much. With Ryan and Scarlett, they’re both trading on their looks right now, and looks fade. Both of them live in a fishbowl. And they need to protect that image of them being singularly attractive.”
That may explain what eventually drove them apart: they both are trying to be famous right now, star in everything immediately, and have no time for their relationship.
Still, plenty of attractive couples make appearances together, and the lack of photos could point to other issues in their relationship. If you are too busy trying to make careers as individuals, it’s hard to work as a pair.
Guest Post on Singer22
Tag Archives: PJ Gach
Shine Like The Celeb You Are With These Hot Holiday Dresses
Glow in the limelight in something sexy.
Written by Guest Editor: PJ Gach
Step away from the LBD this holiday season and shine in jewel tones at any holiday event. A black dress is a great item to own. It’s also a basic item and you’re anything but basic, right? Right! So shimmery in blue, red, emerald, gold, heck grab the colors of the rainbow- just don’t wear them all at once and have fun!
Go for the bold like Jenna Dewan! Her Boulee Rhianna dress in fuchsia ($209) brightens up the room and adds a glorious flush of color to her skin. The dress is family friendly and works for spending time with your extended clan. Want to rock it out? Pair the dress with Sam Edelman’s Zoya bootie ($225). This boot’s seriously versatile. It works with a slinky dress and jeans. Check out how Dakota Fanning amped up her casual outfit with those babies.
Strapless dresses are uber hot right now. Steal the scene in this lilac Naven Bombshell mini dress ($335) that Kristin Cavallari wore to an event recently. Kim Kardashian glows in this Brian Lichtenberg one shoulder padded dress in red leopard velvet ($398) Show off your bodacious bod like Demi Lovato did in the magenta Alice+ Olivia one shoulder ruched skirt dress.
Green is the sign of spring, and while we’re celebrating the holidays, each of us longs for warmer months. Bring spring and liveliness to your party just like Sienna Miller did in this Twenty8twelve by S. Miller Porter rayon shiny jersey dress ($285).
No look is ever complete without a little something glittery. Vanessa Hudgens’ been spotted wearingMelinda Maria mini pod bangles in white diamond CZ ($115). Wear this bangle for holiday parties and beyond. Want a little bit of good luck for the New Year? Wear the House of Harlow 1960 Horseshoe stack ring in gold ($29). Where are you going to stick your lippie, gum, keys and other important stuff? Grab theLeah & Bliss Mini Uptown pearl black calfskin handbag ($850). It’s glittery goodness is prefect for a night on the town and you can toss in a pair of foldable flats if your sky high heels can’t keep up with you.
PJ Gach is the Senior Editor: Style + Beauty at BettyConfidential.com.
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