Elizabeth Ardens' new digital campaign, "From the Desk of Liz Arden," celebrates strong, bright entrepreneurial women--like Gabi Fresh, Shoshanna Gruss, and Karlina Caune.
Every woman is a Boss Babe states the new digital campaign from Elizabeth Arden. Kicking off the new campaign, "From the Desk of Liz Arden," you'll see celeb friends like Chelsea Handler, Mia Moretti, Iris Apfel (swoon!), Gabi Fresh, Shoshanna Gruss, and Karlina Caune help their fictional bud Liz Arden move into her new office. Why use these high profile women for the launch?
"Elizabeth Arden refused to conform to society's expectations or perceived limitations of women," stated JuE Wong, President, Elizabeth Arden Brand in a press release. "It was important for us to create a campaign that showcases the impact ambitious women can make on the world and inspires other women to do the same. We are excited to partner with these trailblazing women, who are leading by example, and look forward to introducing you to additional inspiring women throughout the campaign."
"Elizabeth Arden started her business as a dedicated advocate for women and as an innovative trailblazer, bringing cutting-edge products and services to market. Following in her footsteps, we are changing the way women discover and experience our brand in the digital ecosystem," explained JuE Wong, President, Elizabeth Arden Brand n the same release. "It is also a unique opportunity to communicate our inspirational--and ahead of its time--brand heritage that still resonates with consumers worldwide, while also showcasing that it's a new day for the brand with a new voice and a new Liz."
Check out the video of Chelsea and friends decorating Liz's new digs.
Follow the campaign, pick up beauty tips, lifestyle tips, see what's going on in Liz's new digs and more by keeping up with Elizabeth Arden on Twitter, Facebook, and Instagram.