Lady Gaga channels old Hollywood in her first ad for Tiffany & Co.,
Photo Credit: Tiffany & Co
Lady Gaga is not only performing during the Super Bowl half-time extravaganza, she's also appearing in the first ever Super Bowl advert from Tiffany & Co.,.
The commercial will focus on their new jewelry line, TiffanyHardWear. The new line will be available for sale online April 18 and then in stores on April 28. In the commercial Lady Gaga talks about her brand of creativity. Lady Gaga looks as if she's channeling Audrey Hepburn. Possibly because the shoot was styled by Vogue editor Grace Coddington. The brand also used fashion photographer David Sims to create the clip.
The unisex jewelry features items made with 18K gold and sterling silver. The new line was inspired by a bracelet made in the 70s. “For 180 years, the world’s chicest women have chosen Tiffany jewelry as a powerful expression of who they are,” says Caroline Naggiar, chief brand officer of Tiffany & Co to Billboard. “This campaign celebrates Tiffany’s rich legacy and the modernity of Tiffany style. Lady Gaga, and her originality, creativity and courage, reflects the spirit of this collection.” Check out the lust-worthy charm bracelet the songstress is wearing.
In the clip, Gaga says, "To me, Tiffany represents timeless American jewelry.”
In case you didn't know it, Tiffany makes the Super Bowl Vince Lombardi trophy. Good to know in case you're ever playing a trivia game.