Worn by Emmy Rossum, Carrie Underwood and other celebs, Theia's fall fashion is rich and romantic.
-PJ Gach
Sigh. If ever there was a time when you wanted a red carpet moment, it was when I was eyeing the new styles from Theia.
Creative Director Don O'Neill's vision is elegant, lush and oh, so romantic. It's no wonder why celebrities like Carrie Underwood, Emmy Rossum, Hannah Simone, Amanda Seyfried and oh so many more, wear his gowns and cocktail frocks for big events.
I got a chance to quietly drool look over the new line at their showroom in New York City and watch the photo shoot for their fall look book.
Say hello to one of their glam models. Now take a look at what's going to be in the stores this fall:
Hey! Doesn't look like the dress Emmy Rossum just wore to the Beautiful Creatures viewing in New York City?
Unfortunately, I had to be really careful with the flash.
After the models were dressed, hair and makeup touched-up, they started the shoot. You can see Don (wearing the cool sweatshirt) fix the dresses. Take a sneak peek at what goes on in a photo shoot.






